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Top 5 Pitfalls
3) Web Site Design

What is this?

This is the aspect of an online presence that people are probably most familiar with. This is the actual "putting together" of your site. It involves designing the sites layout, coding, site optimization, and the integration of any 3rd party applications you are incorporating into the site.

Cost:

Web site design fees span the full cost spectrum. From free to thousands of dollars, depending on your needs and how professional you would like the site to look.

Pitfalls:

Too much style, not enough substance - Never forget the main reason you are currently considering investing your hard-earned money in a website.... To bring in more money. And contrary to what a lot of people believe, the proper way to do this isn't through flashy graphics, animations or loud music that surprises the heck out of you when you visit the page. The most effective way to gain new customers is to provide them with a professional, easy-to-use, informative and distraction-free environment where they can educate themselves on the advantages of choosing your services over those of your competitors.

Not enough style - While you don't want to have a site full of distractive elements, you do need to have a site that has some character while still conveying an element of professionalism to your potential customers.

You get what you pay for – This is especially true when it comes to site design. You can undoubtedly find a friend, neighbor or current employee that can build a site for you for less than what a design firm would charge you. But remember, your website is going to be the first thing many people see of your company, it needs to make a great impression.

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